Tom TV is an experiment in how to use video, like you can see going to my page on this site, here ----as a tool for communicating whatever it is you want to communicate.
The interesting thing about the technology, so far, is that I update this player in 1 place --and no matter where it's posted (and even you can click "share" and put the player on another site), it updates.
For me, as a teacher with a lot of school owner students, it allows me to "talk" to a lot of students and people without having to visit 100 different websites.
There are many, many other applications to this technology --which is also rapidly evolving. Very interesting stuff.